Google

GoogleGoogle Tag Manager

Note: Google Tag Manager can only be used with a custom domain. To learn how to enable a custom domain, please refer to our article on domains or contact your account manager.

Google Tag Manager is a tool that lets you manage various tracking and analytics tags (like Google Analytics, Facebook Pixel, etc.). You can add, edit and manage these tags through a user-friendly interface in Google Tag Manager.

Via vivenu, you can link the Google Tag Manager in no time at all and thus process a wide variety of events and customer data.

Google Tag Manager setup

The Google Tag Manager can be integrated on Seller level and therefore for all your shops and events, as well as only for specific events.

Note: If you use the multi-event checkout, you can only create the integration at Seller level.

Seller setup: Go to your settings on the tab Shops and Tracking. Here you can enter your GTM-XXXXXXX code to activate tracking.

Event setup: Go to the Tracking tab in your event settings. Here you can enter your GTM-XXXXXXX code to activate tracking.

Tracking Events

Using the Google Tag Manager integration, all checkouts can be output except for abandoned checkouts.

Note: Some variables may not be available for accounts in the EU or EFTA region due to the General Data Protection Regulation (GDPR).

Event: Add to Cart (createCheckout)